Breaducation CJ Wildlife


Special mention must go to Julie Burroughs who has inspired many community groups, schools, businesses and local councils to get involved with the Breaducation awareness message and spread the word that there are many foods which are better than bread!

For more information about the project or to enquire about becoming a partner or stockist of specialist foods, email us at

  • CJ Wildlife

    Inspired by their Shropshire based community partners CJ Wildlife became involved to help take the ‘Breaducation’ message countrywide. CJ Wildlife has created fixed notices at lakes and riversides highlighting the issues and promoting bread alternatives as well as hosting a new website, promotional events and social media. CJ Wildlife has over 30 years’ experience working with ornithologist and experts to provide wild bird food and wildlife care products that really are designed to meet their needs.

  • Friends of Apley Woods

    The Friends of Apley Woods began a campaign a few years ago to raise awareness of the adverse effects of feeding bread to ducks and what foods could be used as a healthier substitute. After just three months, the water quality on the Apley duck pond improved by 70%! In 2017 the group joined forces with CJ Wildlife to spread the Breaducation message right across Telford & Wrekin.

  • Shropshire Wildlife Trust

    The Shropshire branch of the Wildlife Trust cares for 40 nature reserves, including woods, meadows and wetland bird havens across the county. The mission is to protect and enhance the wildlife and places of Shropshire and to promote understanding, enjoyment and involvement in the natural world. Visit them at The Cut Visitor Centre in Abbey Foregate, Shrewsbury.

  • Telford & Wrekin Council

    Telford & Wrekin Council has committed to protect green spaces in the borough under its new Green Guarantee. This initiative identifies areas of council owned land that it wants to formally recognise as areas of open space for leisure, recreation and biodiversity purposes. These include Local Nature Reserves, Sites of Special Scientific Interest, Fields in Trust sites and Village Greens which are then protected from any future development.

  • Pride in our Community

    Pride in Our Community is about working with local people to create a better borough for everyone. Well maintained roads and paths, clean streets and cared for parks and green spaces are the lifeblood for communities. Working together to create a better borough for current and future generations.

  • Environment Agency

    Established in 1996 to protect and improve the environment, the agency works to create better places for people and wildlife, and support sustainable development.

  • Let's Go Quackers

    Let’s Go Quackers Art Trail of giant ducks was launched to raise funds for Severn Hospice and the Jayne Sargent Foundation. Designed and painted locally, the ducks were intended to bring fun to the community, visitors to Ironbridge and Southwater and smiles to everyone’s faces.